In today’s lecture, we’re discussing what a search engine sees when it first arrives at a website. These are some of the primary factors that demonstrate to a search engine whether your website is optimized or not.
We’re in Houston giving a lecture on the basics of search engine optimization. This clip from our lecture series discusses some of the steps you must take when mounting an effective search marketing campaign. Stay tuned for more segments from our Houston SEO lecture.
For our 50th video we’ve decided to apply a 10 point Internet Marketing checklist to the Austin Tri-Cyclist website. Here are the guidelines (feel free to grade your own website); Do you have a Google Places account? YES Are you currently achieving organic SEO ranking (top 5 for common keywords)? NO Are you doing Pay-Per-Click Advertising (paid search placement)? NO […]
The first step in an effective SEO campaign is measuring a website’s current search engine standing. We provide potential clients with a thorough SEO evaluation before beginning any work on their website. In this video we discuss how our evaluation process evolves to stay current with the latest search engine updates. For a more detailed breakdown of our process read […]
Wouldn’t it be nice if you could measure the reach and influence of your social media efforts? A new tool called, ‘Klout‘ is aiming to become the standard for measuring social media outreach. In today’s segment we discuss the various features of the Klout tool and explain how it relates to search marketing. Do you know your Klout?
By closely tracking our campaigns, we are able to see what ranking factors are being given more importance. In this segment, we discuss the factors that we expect to be emphasized more and more by Google and other search engines. For a full list of factors, check out our blog post: Upcoming search ranking factors for 2011.