This is the time of year when everyone makes their predictions for 2012—nothing wrong with that; we’re always experimenting with new search engine techniques that may, or may not, end up becoming industry standards. However, when someone asks us what they can do to immediately improve their internet marketing efforts, whether it’s a client or anyone else, we try to give them something more concrete than a prediction. We tell them what’s working now, rather than speculating what might work a year from now. So what is working now? Lucky for us, many of the search engine trends and strategies we touched on last year can now be re-classified from ‘experiments’ to ‘effective practices’. These practices have been folded into our own marketing campaigns accordingly and all them are sound strategies for promoting your website, as of now.