Don’t Be Evil – Why black hat SEO techniques never pay off

homer seo

What better way for an SEO company to stay in the good graces of Google than by following the search leader’s own quasi-motto: Don’t Be Evil. That means no keyword stuffing, no link farms, no social spamming, no ripped-off content, no invisible text, etcetera. Some people call these “black hat” SEO techniques, but that label has become increasingly old-fashioned because […]