On September 26th Google announced “Hummingbird,” the single most fundamental change to how their search engine works ever. Google looks the same, feels the same, but underneath the surface, in the way they process search queries, it is very different indeed.
Here’s something you already know: Google users rarely go past the first page of search results before choosing a site. If you’re not on the first page, you don’t exist (to search engine users). What’s more interesting is that a new study (The BrightEdge Mobile Share Report) shows an even more dramatic drop-off in click-throughs from Page One to Page […]
I don’t usually do this, but let’s get theoretical for just a second: Every satisfied customer of yours should bring you more customers, right? The ideal is for word-of-mouth to do all the work—for your happy customers to refer their friends and family to you, who in turn become customers. But what if you’re not quite at that stage? No […]