Are you having trouble engaging your customers on Facebook? Nearly every day I’m asked how to build fans and engage more customers on Facebook. Fundamentally, people want to know more about you before they decide to choose you as their ”go to business”. They want to see what values you share with them and how they align with you and […]
Let me ask you a question… Can you tell me—without guessing…without doing a lot of digging around—how many referrals per active client/customer you averaged during the last 12 months? It’s a key statistic, yet most people have no grip on it at all. The quickest way to double your business is simply to get each client, customer or patient to […]
‘Word of mouth’ just doesn’t spread like it used to. Now it seems many people would rather trust the crowd-sourced online opinion of a business before taking the advice of someone IRL (or, ‘In Real Life’). This doesn’t necessarily mean we don’t trust our friends, or that we dislike our neighbors, it just shows how we as a culture have […]
Google is made a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone. If you’d like to learn more about how a mobile website can make you more income and generate more web traffic go here. http://www.onlinemeetingnow.com/register/?id=ztf9pmwr25& The algorithm will start favoring mobile-friendly websites […]
Personalized search is here to stay. Anyone signed into Google will get their own search results based on location, search history, social connections, and other factors. This is particularly obvious when you look up something loosely related to a local business. Google “hamburgers,” for instance, and you get a list of nearby restaurants. Search “car repair” and you see a […]
We’ll spare you the long boring lecture on why it’s important to regularly update your site with new content, but to put it simply, Google likes it, which means better rankings, increased traffic, and hopefully, new customers. Problem is that a lot of small business owners say they either don’t have the time or don’t have anything to write about.