Investing in internet practice marketing is critical for a practice that wants to grow it’s patient base – and ultimately their practice. But, simply spending on internet marketing or practice marketing doesn’t guarantee you results. You have to make sure that not only is your practice marketing itself effective, but also that you’re not making some of these (unfortunately common) […]
Maybe you’ve heard of the friendly search engine guy who works at Google and does the SEO videos … used to reluctantly answer to “porn cookie guy” because he would bring homemade cookies to any coworker who found “Adult” results getting past his SafeSearch filter. Any of that ring a bell?
I don’t usually do this, but let’s get theoretical for just a second: Every satisfied patient of yours should bring you more patients, right? The ideal is for word-of-mouth to do all the work—for your happy patients to refer their friends and family to you, who in turn become patients. But what if you’re not quite at that stage? No […]
Here’s a question we get all the time: SEO or PPC, which one’s better? Given enough budget, there are benefits to both and reasons for doing both at the same time. However, we know not all businesses have the budget for that, so we’d like to offer some advice on how to choose in the event you have to pick […]