Are you having trouble engaging your customers on Facebook? Nearly every day I’m asked how to build fans and engage more customers on Facebook. Fundamentally, people want to know more about you before they decide to choose you as their ”go to business”. They want to see what values you share with them and how they align with you and […]
Let me ask you a question… Can you tell me—without guessing…without doing a lot of digging around—how many referrals per active client/customer you averaged during the last 12 months? It’s a key statistic, yet most people have no grip on it at all. The quickest way to double your business is simply to get each client, customer or patient to […]
Personalized search is here to stay. Anyone signed into Google will get their own search results based on location, search history, social connections, and other factors. This is particularly obvious when you look up something loosely related to a local business. Google “hamburgers,” for instance, and you get a list of nearby restaurants. Search “car repair” and you see a […]
We’ll spare you the long boring lecture on why it’s important to regularly update your site with new content, but to put it simply, Google likes it, which means better rankings, increased traffic, and hopefully, new customers. Problem is that a lot of small business owners say they either don’t have the time or don’t have anything to write about.
Investing in internet practice marketing is critical for a practice that wants to grow it’s patient base – and ultimately their practice. But, simply spending on internet marketing or practice marketing doesn’t guarantee you results. You have to make sure that not only is your practice marketing itself effective, but also that you’re not making some of these (unfortunately common) […]
Maybe you’ve heard of the friendly search engine guy who works at Google and does the SEO videos … used to reluctantly answer to “porn cookie guy” because he would bring homemade cookies to any coworker who found “Adult” results getting past his SafeSearch filter. Any of that ring a bell?