Okay, you’ve made it all the way to the end. Are congratulations in order or do you have some website weaknesses to clear up? Don’t feel bad if you’ve made a few mistakes optimizing your website. Don’t feel bad if you haven’t optimized it at all. Just do something about it. If you realized you don’t have the time to […]
Consistency. That’s sounds nice. Say it again, Consistency. SEO is all about showing Google and Bing you are committed to an ongoing effort to improve your site, and in turn, improve the experience of search engine users. Consistency, however, does not mean constant, arbitrary updates. That will have the exact opposite effect on your search standing. A negative one. That’s […]
How sick are you of everyone telling you to update your content…to optimize your content…to blog more? Me too! Of course that doesn’t mean it’s any less important. We all get content fatigue and the only thing you can do is push through it. Got SEO writer’s block? Have someone else to do it for you.
Who’s heard this one before? Two websites walk into a search engine…one is perfectly optimized and the other is an exact match keyword domain…which one gets served first? Almost always the answer is the well optimized one. The only exception being the rare case when the searcher searches the ONE exact match phrase their URL is named after—and even then, […]
Is it like the Bat Signal? Is it a like a stoplight? Yes! It is like the Bat Signal in that your social media accounts remind search engines you’re there, and it’s like a stoplight in that it directs traffic to website. Admittedly, those are very basic analogies. Don’t read too far into them. Check out the video for real […]
SEO’s a lot like life. It’s about connecting. Some connections are stronger and last longer than others, while some are fleeting and soon forgotten. For SEO we want to focus on the long-lasting, strong connections. These are bonds between your site and a site that values something you provide. These bonds are often shown by a link. Focus on providing […]