Let the good times roll…we’re about halfway through our SEO interview series and so far we couldn’t be more pleased with the diversity of opinions on the subject. After all, that’s precisely what makes search engine optimization such an interesting topic. There are a few things we all agree on, but there are just as many unknowns.
Today, FindMyCompany brings you an interview with Jayson DeMers, CEO and Founder of Seattle SEO Firm AudienceBloom.
When did you become involved with SEO & why?
In 2008, after graduating from college, I was hired as the Marketing Coordinator for TDWI, a division of 1105 Media, Inc. My responsibilities included figuring out ways to increase lead generation for the business, so I began researching ways to do that. I discovered and became interested in SEO as a result.
What role does guest blogging play in SEO? How can businesses get started with guest blogging and where do you recommend beginning?
Guest blogging is hugely important in SEO nowadays, not just for the inbound links it generates, but also for building your personal and corporate brand, leading to more visibility, exposure, and opportunities. I wrote a comprehensive guide to getting started with guest blogging, which is available here: http://www.audiencebloom.com/2013/04/the-ultimate-step-by-step-guide-to-building-your-business-by-guest-blogging/
What do you see on the horizon for Google algorithm updates and how do you recommend businesses prepare for these?
Google will continue to increase the importance of social signals; businesses need to get active in social media if they aren’t already.
How do you see the landscape of social media affecting organic search in the future?
Vastly. Social media is the direction that search engine algorithms are moving toward, which will increase the impact of social signals on organic rankings.
What do you think of recent LinkedIn search/social changes and how will this affect LinkedIn for business?
I’m not aware of the changes, so I can’t comment on this. However, LinkedIn is a valuable social media asset for businesses.
Do you have any advice for a small business needing content but may not have the resources to consistently create content?
It takes money to make money, so businesses need to figure out how to allocate marketing budget toward content creation. There are plenty of freelance writers available on Craigslist that would love the opportunity to write for your company blog; start there.
What do you think about the Bing Challenge? Are you a fan of Bing or Team Google?
I haven’t paid much attention to the Bing Challenge; I pay attention to Google, because that’s where the search market share is. I’m a Google user, and I love their products.
Do you have any great SEO tips?
SEO has three main pillars: content, links, and social media. Be sure your SEO campaign consists of a healthy dose of all three or it’s unlikely to succeed.
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In addition to acting as CEO for AudienceBloom, Jayson is a regular contributor to the Huffington Post, Search Engine Journal, Search Engine Watch, and other popular SEO blogs.