Who’s Got Your Back? – Online Reputation Management

‘Word of mouth’ just doesn’t spread like it used to. Now it seems many people would rather trust the crowd-sourced online opinion of a business before taking the advice of someone IRL (or, ‘In Real Life’). This doesn’t necessarily mean we don’t trust our friends, or that we dislike our neighbors, it just shows how we as a culture have […]

Who’s Got Your Back? – Online Reputation Management

bodyguard_rep_management

‘Word of mouth’ just doesn’t spread like it used to. Now it seems many people would rather trust the crowd-sourced online opinion of a business before taking the advice of someone IRL (or, ‘In Real Life’). This doesn’t necessarily mean we don’t trust our friends, or that we dislike our neighbors, it just shows how we as a culture have […]

Which Search Engine Marketing Strategies are Working Right Now?

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This is the time of year when everyone makes their predictions for 2012—nothing wrong with that; we’re always experimenting with new search engine techniques that may, or may not, end up becoming industry standards. However, when someone asks us what they can do to immediately improve their internet marketing efforts, whether it’s a client or anyone else, we try to give them something more concrete than a prediction. We tell them what’s working now, rather than speculating what might work a year from now. So what is working now? Lucky for us, many of the search engine trends and strategies we touched on last year can now be re-classified from ‘experiments’ to ‘effective practices’. These practices have been folded into our own marketing campaigns accordingly and all them are sound strategies for promoting your website, as of now.

The Search Game Has Changed: How Online Reviews Affect Rankings

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Let’s face it…Google is a hoarder. Matter of fact, Google is the mother (or daddy) of all hoarders. It’s their job to scan, hoard and organize EVERY piece of information on the internet. Trying to quantify the amount of hoarding Google does with a number hurts my brain. How big is the Universe? I don’t want to think about it. […]