‘Word of mouth’ just doesn’t spread like it used to. Now it seems many people would rather trust the crowd-sourced online opinion of a business before taking the advice of someone IRL (or, ‘In Real Life’). This doesn’t necessarily mean we don’t trust our friends, or that we dislike our neighbors, it just shows how we as a culture have […]
Google is made a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone. If you’d like to learn more about how a mobile website can make you more income and generate more web traffic go here. http://www.onlinemeetingnow.com/register/?id=ztf9pmwr25& The algorithm will start favoring mobile-friendly websites […]
Maybe you’ve heard of the friendly search engine guy who works at Google and does the SEO videos … used to reluctantly answer to “porn cookie guy” because he would bring homemade cookies to any coworker who found “Adult” results getting past his SafeSearch filter. Any of that ring a bell?
Here’s something you already know: Google users rarely go past the first page of search results before choosing a site. If you’re not on the first page, you don’t exist (to search engine users). What’s more interesting is that a new study (The BrightEdge Mobile Share Report) shows an even more dramatic drop-off in click-throughs from Page One to Page […]
I don’t usually do this, but let’s get theoretical for just a second: Every satisfied customer of yours should bring you more customers, right? The ideal is for word-of-mouth to do all the work—for your happy customers to refer their friends and family to you, who in turn become customers. But what if you’re not quite at that stage? No […]