Who’s Got Your Back? – Online Reputation Management

‘Word of mouth’ just doesn’t spread like it used to. Now it seems many people would rather trust the crowd-sourced online opinion of a business before taking the advice of someone IRL (or, ‘In Real Life’). This doesn’t necessarily mean we don’t trust our friends, or that we dislike our neighbors, it just shows how we as a culture have […]

Google Review Blues Got You Down?

qr code google

You’re not the only one with review-based woes. Most businesses have faced at least one of the following disheartening Google review scenarios: Our customers love us, really, they tell us so, but none of them leave reviews online. How do I get them to do it? Some petulant reviewer (or competitor) left a scathing review. What can I do? I […]

5-Star Google Reviews Are Gone: 2012 Guide to Google+ Local

thumbnail

Let’s recap Google’s local platforms as they have changed over time…   Google Local, Google Maps, Local Business Center, Google Places (replaces Local Business Center), Google+ pages for Businesses, Google+ Local pages (replaces Google Places, converts all Google Places pages to Google+ Local pages and completes transition to Google+ Local)   That’s it! And they also made this little change: […]

Who’s Got Your Back? – Online Reputation Management

bodyguard_rep_management

‘Word of mouth’ just doesn’t spread like it used to. Now it seems many people would rather trust the crowd-sourced online opinion of a business before taking the advice of someone IRL (or, ‘In Real Life’). This doesn’t necessarily mean we don’t trust our friends, or that we dislike our neighbors, it just shows how we as a culture have […]

The Search Game Has Changed: How Online Reviews Affect Rankings

reviews (1)

Let’s face it…Google is a hoarder. Matter of fact, Google is the mother (or daddy) of all hoarders. It’s their job to scan, hoard and organize EVERY piece of information on the internet. Trying to quantify the amount of hoarding Google does with a number hurts my brain. How big is the Universe? I don’t want to think about it. […]