This is War: Google+ vs Facebook

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As it stands, Google, the most dominant force in search, possibly all of the internet, has issued a call-to-arms to social media creator, Mark Zuckerberg and his brain-child, Facebook. In the greatest passive-aggressive battle since the space race, Google has launched its own social media platform, Google+. Google+ is presently an invite-only service, still in beta, that could potentially counter […]

Can Google +1 Improve Your Rankings?

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Yes—for certain—eventually. As far back as December 2010, both Google and BING introduced features that use social media signals, like information from Facebook and Twitter, to influence search results and to some extent, affect website rankings. Unsurprisingly, these updates sparked more and more companies to create Facebook pages and Twitter accounts, collecting “likes,” and “followers,” in hopes of noticeable improvements […]

Day 48 – New Social Media Tool – Measure your ‘Klout’

Wouldn’t it be nice if you could measure the reach and influence of your social media efforts? A new tool called, ‘Klout‘ is aiming to become the standard for measuring social media outreach. In today’s segment we discuss the various features of the Klout tool and explain how it relates to search marketing. Do you know your Klout?