Maybe you’ve heard of the friendly search engine guy who works at Google and does the SEO videos … used to reluctantly answer to “porn cookie guy” because he would bring homemade cookies to any coworker who found “Adult” results getting past his SafeSearch filter. Any of that ring a bell?
Is it like the Bat Signal? Is it a like a stoplight? Yes! It is like the Bat Signal in that your social media accounts remind search engines you’re there, and it’s like a stoplight in that it directs traffic to website. Admittedly, those are very basic analogies. Don’t read too far into them. Check out the video for real […]
As it stands, Google, the most dominant force in search, possibly all of the internet, has issued a call-to-arms to social media creator, Mark Zuckerberg and his brain-child, Facebook. In the greatest passive-aggressive battle since the space race, Google has launched its own social media platform, Google+. Google+ is presently an invite-only service, still in beta, that could potentially counter […]
Yes—for certain—eventually. As far back as December 2010, both Google and BING introduced features that use social media signals, like information from Facebook and Twitter, to influence search results and to some extent, affect website rankings. Unsurprisingly, these updates sparked more and more companies to create Facebook pages and Twitter accounts, collecting “likes,” and “followers,” in hopes of noticeable improvements […]
How can you get a quick idea about the progressiveness of a potential SEO provider? Often you can gauge their responses to questions about current industry trends–social media for example. For more information on ‘How to choose an SEO provider,’ download our FREE SEO white paper.
Wouldn’t it be nice if you could measure the reach and influence of your social media efforts? A new tool called, ‘Klout‘ is aiming to become the standard for measuring social media outreach. In today’s segment we discuss the various features of the Klout tool and explain how it relates to search marketing. Do you know your Klout?