Who’s Got Your Back? – Online Reputation Management

‘Word of mouth’ just doesn’t spread like it used to. Now it seems many people would rather trust the crowd-sourced online opinion of a business before taking the advice of someone IRL (or, ‘In Real Life’). This doesn’t necessarily mean we don’t trust our friends, or that we dislike our neighbors, it just shows how we as a culture have […]

5-Star Google Reviews Are Gone: 2012 Guide to Google+ Local

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Let’s recap Google’s local platforms as they have changed over time…   Google Local, Google Maps, Local Business Center, Google Places (replaces Local Business Center), Google+ pages for Businesses, Google+ Local pages (replaces Google Places, converts all Google Places pages to Google+ Local pages and completes transition to Google+ Local)   That’s it! And they also made this little change: […]

Who’s Got Your Back? – Online Reputation Management

bodyguard_rep_management

‘Word of mouth’ just doesn’t spread like it used to. Now it seems many people would rather trust the crowd-sourced online opinion of a business before taking the advice of someone IRL (or, ‘In Real Life’). This doesn’t necessarily mean we don’t trust our friends, or that we dislike our neighbors, it just shows how we as a culture have […]

Day 41 – Do you read online reviews?

Online reviews not only influence people’s decision to visit a business but they are starting to have an impact on website rankings. Today we’re asking people how they use online business reviews. Do online reviews help them decide what business to visit? What review sites do they use? And finally, does anyone write reviews of businesses they visit?